Tourneys used to be headaches where people would scramble around for memory cards to copy saves for unlocks.
Not only that, but now more casual players than ever play video games and of course fighters. It's become more mainstream. And this large group of casual players will never go through all the time and pain to unlock all costumes and characters. They would only see half the content, so developers now tend to have everything unlocked at once (with new DLC to purchase) or you can unlock stuff fairly easy by several methods. I think, it's a good thing. In the past there were games, were I never was able to unlock everything, just because the difficulty level was unbeatable for me...and that sucked... XD
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