None of the footage we got so far of the game is doing it justice. Koei Tecmo trailers and images are always heavily compressed, making everyone believe the game looks much worse than it actually does. I can't count anymore how often I tell people here and on other forums: The game doesn't look this blurry, the textures aren't that undetailed, the lighting doesn't look that dull, it's just the heavy image compression.
Since you seem to have contact to Master, how about you mention this to him?
High quality game footage, that other companies and developers are able to deliver, can do wonders marketing-wise. Especially for a game series like DOA that was always known for its top of the line visuals. Even 4K images, that we sporadically get, are no use at all if they are heavily compressed and partially blurred.
By the way, if someone is retouching those images, they are doing a terrible job. You can retouch images and still keep them crisp and clean and make them appear as if they were never touched. I honestly sometimes think someone goes wild on them with the smudge tool in Photoshop. :/