1.20 Requires PS4 Players to Pay Tickets Each Time a Hair Color Change Is Done

UPDATE 3/6/2020: Team NINJA tweeted an official apology to the fighters and stated that they were working on a better alternative to distribute hair colors. So players are encouraged to not purchase anymore colors until the issue has been rectified. The big hope is that players are able to use their perpetual pile of in-game currency to purchase & swap hair colors.

UPDATE 3/1/2020: While we wait for an official response from Koei Tecmo the mainstream press has started dismantling the "bizarre" business practices of the company. YouTuber, YongYea and Kotaku have also recently joined the fight against Koei Tecmo for their poor treatment to dedicated players.

UPDATE 2/25/2020: We here at Free Step Dodge have received word from a Team NINJA representative that the present functionality of requiring the player to purchase a hair color even if previously purchased is by design. At this time, if you would like to share your feedback to Team NINJA and KOEI TECMO, you have a few options available to you. It would be great if feedback was given by everyone and in any form of content about this situation if capable. Forms of content include but are not limited to Articles, Video, Images, Posts, or Streams. Always tag the company and game's official accounts and use big text in each of the posting. Also here are the Customer Support links as well:

NA Customer support https://koeitecmoamerica.com/support
EU Costumer Support https://koeitecmo.info/inquiry/kte
ASIA Customer Support http://www.gamecity.com.tw/html/support/index.html

For those planning on doing this, sooner is always better than later.

UPDATE 2/24/2020: The PlayStation 4 version of the game currently forces players to repurchase any previously purchased colors, and it requires you to spend Player Points to set the hair color to the character's original hair color. Team NINJA has not yet responded officially to questions. Please do not purchase alternate colors at the moment as we await confirmation from Team NINJA that this is designed functionality. This article will be updated as further news comes in.

A few weeks ago Team NINJA supplied us with their biggest free update for Dead or Alive 6 yet, and now that 1.20 has released we can see that Team NINJA is using this update to focus on cosmetics and new collaborative DLCs from the Atelier Ryza & Gust franchises plus hair color changing functionality exclusively to PS4. 1.20 which released the 25th of February. Judging by one of Team NINJA's recent Tweets, there will be some bug fixes, but real game changes are being reserved for another month. Like always this story will evolve over time with more information and news!

The added hair colors initially ignited some hype from the DOA community, but they are not releasing without an intense controversy that we haven't seen in the Dead or Alive community for years. If you jump through a few hoops to mod hair color changes on PC you can comfortably change your character's hair color to any hue imaginable. From Team NINJA, this feature is set to launch exclusively to PS4 for the exchange of 'Premium Tickets.' We reached out to Team NINJA for confirmation on exclusivity to this feature and they've responded to reinstate that hair color swapping will not be coming to the XBOX ONE or Steam platforms.

With all of this being said, it shouldn't come off as too much of a surprise as they introduced hair color changes with Dead or Alive 5 and Lisa's silver hair is also currently available in Dead or Alive 6. Pricing has been revealed to be one (1) Premium Ticket for each color and due to the fact you must reset the hair color, it creates a huge monetized obstacle for all of DOAs dedicated players.


The Gust & Ryza collaborative outfits look classy & tasteful compared to the consistent bikinis, and new titles have been added in an event that is similar to DOA6s Dumbbell Collaboration last year. While this is not the update gameplay purists are looking for, you can expect more big changes around the release of the Venus Vacation character next month.
 
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they should fix it, but will they fix is another question lol.

if people are buying the colors and they are making profit on it why would they gave It away for free ( scummy as it is)

unless the whole player population starts boycotting the color and future dlc things aren't getting better.
 
unless the whole player population starts boycotting the color and future dlc things aren't getting better.
Look at the sidebar here for the past couple of days, and ask yourself: what chance is there of a meaningful boycott? Ain't great, is it...

I don't want to be all negative-nancy about this, but a lot of the people in my sphere of experience are lapping it up, along with the ultra skivvy Tamaki teaser.

Line between what's acceptable in X-series gacha VV and mainstream fighting game 6 has blurred far too far now.
 
Look at the sidebar here for the past couple of days, and ask yourself: what chance is there of a meaningful boycott? Ain't great, is it...

I don't want to be all negative-nancy about this, but a lot of the people in my sphere of experience are lapping it up, along with the ultra skivvy Tamaki teaser.

Line between what's acceptable in X-series gacha VV and mainstream fighting game 6 has blurred far too far now.


yeah I know I am not even expecting it never was tbh. Nothing is going to change then, tn would have no reason to lol
 
I worry that the anger over the hair color debacle has died down, and as such I worry that KT will just look at it as a speed bump and not a course misdirection. If you want them to change the feature, it's best to humiliate them. Best way to do that is spread the word to the general gaming sites, youtubers, and twitter accounts that ridicule EA/Bliz/Bethsoft poor marketing decisions to drive more attention and humiliation to KT. So if you want to send a tip into kotaku use tips@kotaku.com or tweet @iantothemax about it directly.
 
Best way to do that is spread the word to the general gaming sites, youtubers, and twitter accounts that ridicule EA/Bliz/Bethsoft poor marketing decisions to drive more attention and humiliation to KT. So if you want to send a tip into kotaku use tips@kotaku.com or tweet @iantothemax about it directly.

If someone with a decent amount of followers can tag creators like @LaymenGaming @JimSterling or @YongYea and we all retweet maybe we can get the word out.

But any of those guys is going to trash the brand with no regards to its future. I worry it would kill the hype for the game even more.
 
God damn, when the actual administrator and creator of the biggest forum for your series suggests its users to HUMILIATE you. How much of a fuck up and embarrassment are you as a company? this really puts things into perspective on how dire and dreadful things are for DOA6 and the future of the entire series.
 
God damn, when the actual administrator and creator of the biggest forum for your series suggests its users to HUMILIATE you. How much of a fuck up and embarrassment are you as a company?
The most passionate responses come from the most passionate fans.

After the mess the company has made of 6 and the franchise's image, they should be honoured someone's left who gives enough of a shit to want to.
 
Best way to do that is spread the word to the general gaming sites,

I actually have been spreading the word on another site and even non-DoA fans are shocked by what KT is doing. I don't think it's too crazy to consider that if KT can do this with DoA, they could do this with any of their other games or franchises in the future. Anyone who is a fan of a KT game has reason to worry. Perhapse any gamer in general should be up in arms that any publisher would do this to their fans. Gamers need to speak up more about this shit than take it lying down if we want to keep having a hobby we can enjoy. So I say spread the word, people.
 
So far I've only spread the word under comment sections over at Siliconera and have got reactions from other users there, aside from that I'm also trying to contact the site owners directly now.

Edit: @Matt Ponton ok, I got a response from someone at Siliconera. Hopefully they see a story there to publish by tonight. But what about places like eventhubs or shoryuken? I'd have thought sites dedicated to fighting game news would post about this for sure.
 
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Obviously the developers are taking advantage of gamers bank accounts with this game , team ninja took a dump and sold it to the players as dlc and the players say take my money
 

Let's try to get more people covering this
 
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