1.20 Requires PS4 Players to Pay Tickets Each Time a Hair Color Change Is Done

UPDATE 3/6/2020: Team NINJA tweeted an official apology to the fighters and stated that they were working on a better alternative to distribute hair colors. So players are encouraged to not purchase anymore colors until the issue has been rectified. The big hope is that players are able to use their perpetual pile of in-game currency to purchase & swap hair colors.

UPDATE 3/1/2020: While we wait for an official response from Koei Tecmo the mainstream press has started dismantling the "bizarre" business practices of the company. YouTuber, YongYea and Kotaku have also recently joined the fight against Koei Tecmo for their poor treatment to dedicated players.

UPDATE 2/25/2020: We here at Free Step Dodge have received word from a Team NINJA representative that the present functionality of requiring the player to purchase a hair color even if previously purchased is by design. At this time, if you would like to share your feedback to Team NINJA and KOEI TECMO, you have a few options available to you. It would be great if feedback was given by everyone and in any form of content about this situation if capable. Forms of content include but are not limited to Articles, Video, Images, Posts, or Streams. Always tag the company and game's official accounts and use big text in each of the posting. Also here are the Customer Support links as well:

NA Customer support https://koeitecmoamerica.com/support
EU Costumer Support https://koeitecmo.info/inquiry/kte
ASIA Customer Support http://www.gamecity.com.tw/html/support/index.html

For those planning on doing this, sooner is always better than later.

UPDATE 2/24/2020: The PlayStation 4 version of the game currently forces players to repurchase any previously purchased colors, and it requires you to spend Player Points to set the hair color to the character's original hair color. Team NINJA has not yet responded officially to questions. Please do not purchase alternate colors at the moment as we await confirmation from Team NINJA that this is designed functionality. This article will be updated as further news comes in.

A few weeks ago Team NINJA supplied us with their biggest free update for Dead or Alive 6 yet, and now that 1.20 has released we can see that Team NINJA is using this update to focus on cosmetics and new collaborative DLCs from the Atelier Ryza & Gust franchises plus hair color changing functionality exclusively to PS4. 1.20 which released the 25th of February. Judging by one of Team NINJA's recent Tweets, there will be some bug fixes, but real game changes are being reserved for another month. Like always this story will evolve over time with more information and news!

The added hair colors initially ignited some hype from the DOA community, but they are not releasing without an intense controversy that we haven't seen in the Dead or Alive community for years. If you jump through a few hoops to mod hair color changes on PC you can comfortably change your character's hair color to any hue imaginable. From Team NINJA, this feature is set to launch exclusively to PS4 for the exchange of 'Premium Tickets.' We reached out to Team NINJA for confirmation on exclusivity to this feature and they've responded to reinstate that hair color swapping will not be coming to the XBOX ONE or Steam platforms.

With all of this being said, it shouldn't come off as too much of a surprise as they introduced hair color changes with Dead or Alive 5 and Lisa's silver hair is also currently available in Dead or Alive 6. Pricing has been revealed to be one (1) Premium Ticket for each color and due to the fact you must reset the hair color, it creates a huge monetized obstacle for all of DOAs dedicated players.


The Gust & Ryza collaborative outfits look classy & tasteful compared to the consistent bikinis, and new titles have been added in an event that is similar to DOA6s Dumbbell Collaboration last year. While this is not the update gameplay purists are looking for, you can expect more big changes around the release of the Venus Vacation character next month.
 
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Has anyone looked into how it works on xbox?

The feature is not available on Xbox or Steam because (at present) there is no Premium Ticket system. The PT system was created, to my knowledge, because players on PlayStation 4 in Europe and the Americas were forced to buy packs, but Sony wouldn't allow for individual DLC item purchases on the PSN Store.
 
Updated the article with the following information that I'd suggest every fan of the series pursue and follow.

I dont use facebook or twitter but I sent them a message through their customer support contact form... not sure if that would help or not

 
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If you're angry about this situation with patch 1.20, I also recommend leaving a negative review on Steam. Core Fighters is free so you can download the game and as soon as the download starts, write a review.
 
If you're angry about this situation with patch 1.20, I also recommend leaving a negative review on Steam. Core Fighters is free so you can download the game and as soon as the download starts, write a review.

No point, it'll just make DOA6 look worse than it is, which it quite frankly doesn't need now. Steam is already anemic for DOA players.
 
If you're angry about this situation with patch 1.20, I also recommend leaving a negative review on Steam. Core Fighters is free so you can download the game and as soon as the download starts, write a review.

Steam has systems in place to prevent "off topic" reviews from affecting review scores. I believe that developers are still notified of the situation, though.

To those who are planing on opening support tickets, focus on the hair color arrangement system and be respectful.
 
If you're angry about this situation with patch 1.20, I also recommend leaving a negative review on Steam. Core Fighters is free so you can download the game and as soon as the download starts, write a review.

I wouldn't agree to such a method. Maybe if they introduced Premium Tickets to Steam and the feature was added as well, then yeah. But Koei-Tecmo rarely if ever looks at those reviews. It'd be more effective to just give the feedback through twitter, facebook, youtube, or their customer support forms.
 
Poor amazon reviews have made some impact in the past for other games, at least when it comes to Amazon.jp, but that was usually when it came to early reviews when a game got released.

@Matt Ponton - Youtube? Like in the comments section for videos? I haven't checked but I'd thought they'd disable comments and even likes/dislikes like most other devs seem to. And afaik there is no video from them specific to or even mentioning the hair colour system, or I'd go straight for that by now, lol.
 
Maybe their strategy - knowing that the game is gonna die anyway - is actually to vacuum their last fans' money...

And come back 10 years later with the same strategy... again and again...
 
I wouldn't agree to such a method. Maybe if they introduced Premium Tickets to Steam and the feature was added as well, then yeah. But Koei-Tecmo rarely if ever looks at those reviews. It'd be more effective to just give the feedback through twitter, facebook, youtube, or their customer support forms.
That's fair. However, from out of all the fighting game devs it seems KT is the most tone deaf one.
 
Let’s ignore that tweet by not liking or retweeting it

Ignoring doesn't tell them why you don't like or read the post. Commenting your dislike is the only way to tell them. Otherwise they'd just think there is no audience anymore for anything. You need them to understand that they are losing money because of their choice, not that there's no money to be received regardless of their choice.
 
You need them to understand that they are losing money because of their choice.
Indeed - taking money out of their pockets is the only way to tell them that the actually need to listen to. The franchise is already riddled with bad PR - more isn't going to change anything unless it carries consequence and weight.

Besides, the posts on this forum alone show that TN is raking it in with hair colour, already, despite the backlash. That needs to be offset, or you give them no reason to address your concerns.

So yeah - the absolute best thing anyone can do right now is to stop giving the company money, and let them know that you're withholding your financial support because of this issue. That goes for all of their titles - Nioh, et al.

Ultimately tho, with so much of the DoA demographic now obsessed with dress up dolly more than the actual fighting game itself, I think we're likely shouting into the wind.
 
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