A lot of fighting game communities are full of entitled dicks anyway, so who cares what they think? Honestly, when I look back at past DOA games and their costumes, none of them stood out as being too fan service-y anyway. If people don't want to give DOA a chance just because of fan service, something EVERY fighting game has, then it's their loss. Those are the kind of people whom we shouldn't want playing in our community anyway. At the end of the day, these are GAMES and they are meant to be played for fun (or competitively, which is still seen as fun to the pros).
Speaking of Sega, why is Virtua Fighter on life support then? VF is known as one of the best 3D fighters, yet, it gets ZERO recognition and ZERO support. The community is small, but dedicated, yet the community is all but dead. The only people left playing VF at this point are those who have been playing VF since the beginning and know the game inside and out. VF is harder to get into because, unless you know people who play the game, nobody new is getting into the game.
You are missing the point. It isn't just about overall community from different fighting genres. It's a fighting game as a whole from Game Reviews, interviews etc. How do you feel if a random interviewer asking a developer "Why is it that the breasts are quite big? Is it a thing of the game?" No one wants to hear that, and it's a question that usually pops up in certain areas. Especially when they try to make it a joke on every damn thing that DOA has to offer. Don't even get me started with DOAX.
You say who cares what they think but the actual goal is to draw in more audience to appreciate the game. Saying stuff like that is the reason why people seem to downplay DOA into "Your liking." It's not always what you want.
It does have fan service. Some people just refuse to admit it. Where are you looking at?
Life support? They are still thinking of ways to improve the fighting game build as well as focusing other games that isn't just VF. Same with NG and DOA. 2 completely different games.